When I was in China a few months ago they had athlete profiles for all the sports. That way they got the country interested in the athletes before the games begin. During the games they will likely show all sport. I will talk to my friends there and find out.
We seem to have the athlete profile during the games, instead of sport. I used to love watching the Olympics until Nagano. Since then, they seem to focus on a few key sports and spend way too much time talking an not enough competition.