I dunno. I bow to no one when it comes to my hatred of the homo agenda, but I thought this was kinda funny and clearly satire. I think that this is a MEDIA created fiasco and that it was not really supposedly to be about being gay...it was about being from NY. Clearly the “mum” is supposed to be a wife, not a male partner.
I tend to agree with you. If it were about the homosexual agenda, then they would never have used the "deli" man. Clearly, this would be an offense to homosexuals, because everyone knows that homosexuals are ultra-hip, ultra-cool, and very sophisticated. Everyone "knows" this because anyone in the ultra-hip media dare not portray them in any other way.
I think it was intended for comedy while at the same time being what every ad exec aims for and that is a certain "edginess". Obviously, with the media focus that the commercial has generated, it failed as attempts at comedy so often do.