So maybe you are not lying, maybe you are not deceitful. Maybe you didn't post the context showing engineering is paramount even above a name I liked because you were incapable of understanding it even when the text is right there, surrounding the small snippet you posted.
When I was growing up Sony always made the best portable music players. I grew to associate the name with quality and engineering -- the quality caused the like of the name. I expected them to come out with the first good mp3 player, not Apple. I expected to own another in a long line of Sony players, not my first Apple hardware. Now Apple is causing me to like the name because -- you didn't guess it -- quality and engineering. Their name will be mud with me as soon as they stop producing. Same with IBM, with whom I was disappointed when they didn't get the 970 up to speed (the Cell earned the respect back). No, I don't really care about name.
You showed your true colors, a peek into your heart. You’d quote PREFER to use products put out by Sony, even if Apple’s are better quality wise. This tells us what we need to know about you, who you really are, and explains why we basically never agree, because in my heart of hearts I put America first. Not technology, and certainly not foreign companies like you.