Well, Rusek is real, his company’s real and he is at Purdue and he’s been there for a while so it’s not an obvious scam. The only thing I see against it is that his publications seem to be about hydrogen peroxide fueled systems, but he might very well have kept this other stuff close to his chest.
Important if true, not obviously untrue.
I would expect that their process uses H2O2 as a catalyst or reagent.