[Brainhose]

I didn't name it. But if you've ever read book on marketing, you want to get you product recognition out there first and have an interesting name that people will remember.
I'm not sure that the name "Belt that lifts things and stuff" would really be a marketing plus.
Perhaps Silly String should be called: "Stringy crap that squirts from a can and may or may not cause some form of mild amusement." Besides getting that on a label "Silly String" Says it all in two words.

[org.whodat]

Didn't say you named it. I remember from one of the bond movies, where they had a hand held device and shot it in the ceiling and it was suppose to then lift the person from the ground. Myth-busters tried it and the device would need to have been very large. But you need to give the person credit for trying.