In my opinion, the escalated price for renting the BR's is BS.........DVDs on my Pioneer plasma are just fine and so I'm not about to go into overkill for the sake of BR.
Additionally, I'm now in the habit of getting my DVDs from my local library. Granted, what I pick up are older but at least they are free..........
Red Box is great, too....$1 per movie....for a 24 hour rental