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Mitsubishi: Laser TV In 3Q 2008
The company showcases the new set for reporters.
By Swanni

Washington, D.C. (April 8, 2008) — Mitsubishi said yesterday that its much-anticipated Laser TV will be available at retail in the third quarter of this year.

The company, which is now billing the set as ‘LaserVue,’ said it will revolutionize the high-def industry by offering crisper pictures and more vivid colors.

“As the first-ever laser-powered television, LaserVue will deliver a range of color never before seen in home entertainment. Precise and focused, the purity of laser light surpasses current High-Definition technologies,” the company said in a statement. “Today’s HDTVs display less than 40 percent of the color spectrum that the eye can see. Now, for the first time ever, laser produces twice the color.

Mitsubishi did not offer an exact launch date or reveal any pricing details or screen sizes.

The company said that LaserVue, which uses a laser light engine to display images, will consume one-third of the power of a Plasma HDTV.

The New York Times, which attended a Mitsubishi exhibit for the new set over the weekend, said in today’s editions that “if production models are like what was on display today, consumers should react strongly to the new technology.”

“One immediate impact: with a laser light engine, colors don’t look so much as if they’re painted on the screen as if they’re shooting out from it. Colors are alive and vibrant in a way that mimics the brightness of neon light, or a large advertising transparency being illuminated from behind in a light box,” the Times stated.