Posted on 02/20/2008 6:46:23 AM PST by GeorgiaDawg32
NASCAR is unveiling a brand message for the season dubbed "Our NASCAR" that targets its core fans, the same ones who have complained that the sport left them behind during its growth.
(SNIP)
TV viewership also dropped among males 55 and over, another statistic that could speak to the loyalty of the longtime fan. These figures offer some support to the more anecdotal complaints longtime fans have voiced about inconsistent start times, the commercialization of the sport and the desertion of tracks in the Southeast such as North Wilkesboro and Rockingham, both in North Carolina, in favor of new markets such as Los Angeles, which is served by two races per year at California Speedway.
(Excerpt) Read more at nascar.com ...
Pls don't tell me you were watching the Oscars last night! :)
I was multitasking, posting at fr, pleasing wifey and getting gnawed on by a new pup.. my wife is a movie nut.. she couldn’t tell ya who played what in most of them, but if it helps keep her haPPy, well, we all make our little sacrifices, don’t we.? ‘-}
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