I like Chick-Fil-A’s advertising. But I’ll agree with you about the bowl renaming biz. Dumb move.
The Tostitos Fiesta Bowl sort of goes together. When you think of fiestas, you think of tortilla chips and salsa. But when you think of sugar, do you think of Nokia??? What is Nokia, anyway? (I don’t even know if they’re the sponsor.)
As for the bowl game, I wouldn't be surprised that it becomes a pretty good game, because both Auburn and Clemson could use this bowl game to "test" a lot of new players and plays for next season.
Happy New Year to all, and to all a good night.