I’m not sure how to play the game so I’m just going to watch awhile.
you take a picture and write a word for a title then a sentence below it explaining it. It is a parody of motivational posters like these
http://www.allposters.com/gallery.asp?aid=2025717430&c=c&search=12920&GCID=s15100x001&KEYWORD=Motivational+poster