There is a huge battle of the formats, but nobody seems to care.
Not much incentive to care unless you're an early adopter. Like HDTV, BluRay/HD DVD offers incremental improvement. Impressive, certainly, but hardly of the magnitude of color, or stereo.
And who wants to replace the hundreds of DVDs already purchased for a slight improvement in picture quality. How many Americans have audio set ups that can truly take advantage of Blu Ray's potential.
People are buying HDTVs because they're flat and big, not because they have a great picture, although that's a nice side benefit. Most are hooked up to plain old cable.
I can live without it until one or the other assumes a controlling position.
the blu-ray that I have seen in the stores is amazing. I might even consider investing in it if Hollywood was putting out any worthwhile films, but they aren’t. So, what’s the point, why should anyone care?