I kinda like the whole ‘famous-for-nothing’ phenomenon, especially when the derailment starts.
It's like watching a train wreck, isn't it? It's hard to look away from a grandiose spectacle.
Unfortunately, the derailment doesn't limit itself to the parties directly involved. From the article:
She had become an instant poster girl for a generation for whom fame for its own sake has become a goal to be pursued with almost religious fervour.