"It will
define the venues we build and the Games we hold
act as a reminder of our promise
"It is an invitation
"When people see the new brand, we want them to be inspired to make a positive change in their life," --Tony Blair
Organisers hope the brand will boost the marketing push
and convey the message that London 2012 will be "Everyone's Games".
I'm hopeless. I'm blind. I feel like I've been buried so deep in sh*t that I can't see the t*rds.
I’ve worked in information technology for twenty years now, and one thing that being an IT geek has taught me is to despise marketers from the very depths of my being. They’re the people that overpromise to a client, deliver you a signed contract with an impossible combination of features and deadline, tell you that the big boss says to “do what it takes” to get it done, and then they go off and buy a new Mercedes while you’re pulling 14-hour days.
Honestly, that logo looks kind of like a piece of safety glass that a Muslim yoot just hit with a rock.
}:-)4