Heh... it’s no wonder that the strongest opposition to Alvarez’ theory right now comes from the UK. It will spread with the same strength (and by the same politics) as the global warming / human-induced climate change myth.
The key piece of evidence for the Alvarez hypothesis was the finding of thin deposits of clay containing the element iridium at the interface between the rocks of the Cretaceous and those of the Tertiary period (called the K-T boundary after the German word for Cretaceous). Iridium is a rare element on earth (although often discharged from volcanoes), but occurs in certain meteorites at concentrations thousands of times greater than in the earth's crust...
meanwhile, in the UK, they are trying to explain this:
http://www.soton.ac.uk/~imw/forest.htm