What we've got here is failure to communicate. Some (wo)men you just can't reach, so you get what we had here last week which is the way (s)he wants it. Well, (s)he gets it. And I don't like it any more than you men.
I'm not sure why that line is so famous. The guy was nice...he told all new prisoners, "look this will be what you make of it. You wanna be nice, you'll have a nice time. Wanna be a jackass, we're gonna treat you like one."
I've never understood the appeal of that movie as I can't like the main character. A guy whose addicted to the adrenaline of war can't adjust to normal life, and ends up acting like such an ass that the law kills him.