How about some conservative views?
So NPR wants to reach younger listeners. You mean the young'uns don't find Garrison Keillor hep? And then there's the lovely Terry Gross-Me-Out...
So many young people are looking for truth. Natural truth. Spiritual truth. NPR really doesn't have a chance of attracting them.
"We thought Zack is exactly the kind of name NPR staffers would give their male children,"
Yeah. See, speaking as one of those young-ish listeners, to me Zack is the name of a character from the video game Dead or Alive that sounds like Dennis Rodman and dresses like a Teletubby. That doesn't sound to me like a radio station that I'd like to listen to.
>>The big question mark hanging over new, alternative programming is how to broadcast it. "The gold standard is to have a viable, second FM channel," says Bob Lyons , WGBH's director of new media, "but it's real expensive to do that." Almost every radio station in Boston uses a high-definition broadcast signal, which allows it to beam out more than one show at a time. (WGBH broadcasts continuous classical music on its HD signal, the same one that carries WGBH-FM 89.7.) But hardly anyone owns HD radio receivers, which cost around $200.
How many years till the price gets more affordable...
you never know, though.