If I may, as another anecdote, and in keeping with FReeper complaints about the MSM: This morning I'm driving to work, listening to the radio, and its cold outside - really cold but not terribly cold, and the wind is blowing hard. This weather chick on the radio comes on and first thing out of her mouth is:
"It's below zero out there ... !" and blah blah blah blah blah .... Well, I'm waiting for the
real temperature, which the weather chick finally said was 17 degrees, but with a
wind chill of below zero.
Why do they always have to make it sound so dramatic? Tell the real temperature first, then the wind-chill factor next. Is this so difficult?