Are you trying to use the Rotate options on the Draw menu (on the Drawing toolbar at the bottom of the screen)?
Instead, try this:
1. Click the drawing object or table cell that contains the text you want to change.
2. On the Format menu, click Text Direction.
3. Click the orientation you want.
O.K. THAT works, in Word. But I still can't rotate pictures in Word, and can't rotate pictures or text in Nero Cover Designer. This is SOOOOO weired.
Anyway thanks loads for your suggestion.