We holler it pretty much every time we see:
a) someone drinking a beer
b) someone wearing boots
We're told it's disconcerting, but screw 'em! If they haven't experienced the glory that is Das Boot, what can they possibly know?
I actually had someone on Free Republic say that my opinion is questionable because of my tagline!
I told him that he could say what he wants about my mother but when it comes to "Beerfest"...
Also, I included a copy of Beerfest in a package i sent to a buddy in Iraq!