[T.Smith]

The original poster was talking about the MTV commercials that used to feature popular artists of the day saying "I want my MTV!". That was their slogan and that is where Dire Straits got it for their song.

Actually, the song is about an experience Mark Knopfler had in an appliance store when he overheard some employees talking as they watched MTV on the display models.

[KevinB]

The original poster was talking about the MTV commercials that used to feature popular artists of the day saying "I want my MTV!".

Thanks for the correction. I must confess that I don't remember those spots - probably because I was fantasizing about Martha Quinn when they came on.