It portrays Microsoft, which is by far the world leader as a nerd, and Apple which has always been the nipping at the marginal market remain as a really cool dude.
I can't believe what losers Apple advertisers are.
Next thing they're going to try is name-calling.
"Losers" is name-calling.
Next thing, you are going to try giving detailed technical arguments about the competing platforms.
Who are we kidding? You won't.