Did you read the article? They tried selling it in HW and couldn't fine a taker. Look at the production credits for this on imdb. It's a non-Hollywood indie.
Don't kid yourself. Hollywood fully supports the Sundance film festival and the film being there. All of their celebrities support it being there. Robert Redford supports the movie being there otherwise it wouldn't be there. They would embrace it if they didn't think there was going to be some sort of backlash against them. All in the name of "getting the word out there" on child rape - which is completely bogus.