Here's the advert poop:
- Step #1 to a Healthier Skin & Coat
- 7 Skin & Coat Conditioners
- Formulated for Dogs with Sensitive Digestive Systems
- No Wheat, Corn or Soy
- Highly Digestible Formula
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Ingredients Lamb Meal, Brown Rice, Ground Rice, Rice Bran, Chicken Fat (Preserved with Mixed Tocopherols and Ascorbic Acid,), Flax Seed, Dehydrated Alfalfa Meal, Dried Egg Product, Avocado Oil, Lecithin, Brewers Dried Yeast, Natural Flavoring, Monosodium Phosphate, Choline Chloride, Rosemary Extract, Sage Extract, Ferrous Sulfate, DL-Alpha Tocopheryl Acetate (Source of Vitamin E), Zinc Oxide, Sodium Selenite, Manganous Oxide, Riboflavin Supplement (Source of Vitamin B Complex), Copper Sulfate, Zinc Methionine, Iron Proteinate, Manganese Proteinate, Copper Proteinate, Cobalt Proteinate, Niacin, Vitamin B12 Supplement, Vitamin A Supplement, Calcium Pantothenate, D-Biotin Supplement, Pyridoxine Hydrochloride (Vitamin B6), Calcium Iodate, Thiamine Mononitrate (Source of Vitamin B1), Folic Acid, Vitamin D3 Supplement, Bromelain, Papain, Dried Bacillus Subtilis Fermentation Product, Dried Aspergillus Oryzae Fermentation Product.
It's the avocado oil and the brewer's yeast that shines up the coat, I think -- although all those vitamins probably don't hurt.
The stuff is pretty darned pricey - almost a dollar a pound - but fortunately they don't eat that much and it takes awhile for two dogs to get through a 20 pound bag. Shelley is maintained on 2 cups a day, while Ruby still growing gets 3 cups a day.
One interesting side effect is that they produce a significantly smaller amount of waste on this food.