WL: This season we focused more on the “after,’’ the post-hurricane, than we ever did before. We’ll continue to do that with more depth.
Wonya Y. Lucas is executive vice president of marketing at The Weather Channel®. In this role, Ms. Lucas oversees and has leadership responsibility for all marketing functions for The Weather Channel network and weather.com®, along with various digital cable, radio, newspaper and interactive television initiatives.
Most recently, she served as senior vice president of strategic marketing for Domestic Networks of the CNN News Group, where she was responsible for all CNN domestic marketing, creative services supporting CNN/U.S., CNN Headline News, CNNfn, and CNN.com.
Previously, Ms. Lucas was vice president of business operations and network development for the Turner Broadcasting System, Inc. entertainment networks, TBS Superstation, TNT, Turner Classic Movies and Turner South. She joined that company in 1994 as strategic marketing director for Turner Corporate Marketing and was later named vice president of marketing for TNT, responsible for the development of advertising campaigns, promotions and trade marketing.