This is appealing to people in their 30s? How many people in their 30s 'identify' with the Buzzcocks? Even The Clash was putting out music into the 80s, and it's only the wider-known stuff that most people in that age group would recognize. It's been my experience that people in (for example) their mid-30s at this point share more cultural similarities with people in their mid-20s than with those in their mid-40s.
Bah! I'm 34 and love the Buzzcocks. But what's NOT appealing to me is hearing them in an AARP commercial. It's a BIT early!! They can stick with their "Big Chill" tunes like the ads with Dennis Hopper that are playing these days (not AARP but you get my drift).
I guess it's just inevitable when all the former teenage artsy-fartsies grow up to work in advertising and marketing...you get Tones on Tail played in Starburst ads, yikes!!