I think the King did it. I mean, he's this creepy, pastic-faced stalker...
It is creepy. When I was a kid I remember the live action ads with a velvet clad king. Sort of looked like some parody of a 70's disco/pornstar guy or something.
I guess they are making comentary on the ever-present fiberglass statues of Ronald over at McDonald's (which they are making harder to steal).