I suspect Urban and the Zooker have spoke a few times on this subject.
Speaking of the Zooker, he's doing a pretty good job recruiting this year at Illinois. He's a good recruiter, players genuinely like him, but he tries too hard to be a player's coach, and that just doesn't work.
Some caches have had success with that model. Barry Switzer was famous for letting the kids party and run wild.
I read somewhere about a conversation Meyer had with Lou Holtz, former South Carolina coach. Holtz told Meyer that Zook had recruited great talent, but the team was soft. Meyer said he found out what Holtz meant shortly after taking over the Gators. Some highly talented players that didn't want to pay the price to acquire necessary toughness left the team in short order.