SONY's are great but consider looking at the online reviews and also Consumer Reports before making your purchase;
http://www.lcdtvbuyingguide.com/
http://www.plasmatvbuyingguide.com/
Forget CR for HDTV purchase.
For people who know what ther're talking about go to CNET.com.
I wish folks would quit relying on CR for high tech gear!
Use CNET.com
These folks have the labs, experience, and equipment to properly compare the high tech gear.