A lot of conservatives long for "the good old days" when "men were men and women were in the kitchen getting them dinner and a beer".
So yes, conservatives are looking for some way to turn back the clock. Unfortuneately for them, banning soy is not going to do it.
Technology has made it more important to be smart and patient, than strong and manly. What that means, women are getting to be more and more equal in most aspects of society.
I don't think the author of this article talked about "banning" soy; he recommends that people avoid soy. I think he may be on to something.
Some of us are both, and the women in our lives thrive on it.