[decal]

From Stag's website:

"Throughout the next thirty-four years the brand's positioning was further developed to one that focused on 'Maleness' with Extreme Stamina, Tenacity and Greatness."

http://www.caribbeer.com/stag.htm

None of which are any match for five slugs to the thoracic cavity, I'm afraid...

[Jaded]

Positioning: Stag Lager beer - a beer of consistent quality with a distinct, slightly bitter European profile, conveys strength, individualism and masculinity. Its personality is one that is strong-minded, educated, youthful, passionate and positive, motivating consumers to conquer challenges and live life to the fullest – to become the ultimate male, full of power, strength and control.

All that in a beer? I AM impressed!