Don`t forget during the Revolutionary War, the British chose to wear bright red coats in the snow. I truly think that is one of the reasons why they lost, I mean can you imagine the kind of ambushes the rebels pulled on them? You could see them coming from miles away, a buch of red dots against a pure white background..
"Blast!! The bloody rebels have found us again! By Jove I don`t understand why we can never sneak up on them!"