haha it was a joke, I saw it earlier in the day during a commercial break during a game.
1. They definitely are coming from two different households, are first shown walking down the steps of separate homes.
2. The car is parked directly between their driveways making it difficult to determine who it's for.
3. Both women don't have short hair? The blond has long hair tied at the back in a pony tail.
IMO it is a big stretch for anyone to come to the conclusion that this ad is directed towards the gay market. It is very obvious that the ad is about 1 woman getting a Lexus for Xmas and one that is not getting it. Their is doubt about who it is for. I suppose if someone is looking for something gay their is a strange look from the woman with dark hair towards the blond. She has a strange glance at her but that is right after she glances at the car. I interpret that as a look to indicate that she wonders if the car is hers.