I think they're making plenty of money off of it. There's a ready audience out there willing to shell out money for anything which seems to confirm their belief.
They know their arguments aren't going to convince serious scientists. But winning the argument isn't even a part of the marketing strategy. It doesn't need to be.
I think they're making plenty of money off of it. There's a ready audience out there willing to shell out money for anything which seems to confirm their belief.
They know their arguments aren't going to convince serious scientists. But winning the argument isn't even a part of the marketing strategy. It doesn't need to be.
When you are marketing fraudulent nonsense, you've got to really direct and target your efforts on those dupes and fools most likely to buy into it. So I guess their marketing strategy is as good as it can be, given what they are selling.