Just a cheesy gimmick for an energy drink that has plenty of competition with similar formulas. Personally, I'll stick to Rockstar or Bawls (a Brazilian drink with guarana- potent stuff).
For years, I stayed away from all non-diet soft drinks, but in the past six months, I fell off the wagon work-out-wise and started drinking regular soda again. We had a promotional event at my job where we puchased several boxes of Rockstar as a giveaway. I ended up with a case of the stuff in my refrigerator and I'll be damned--at first the junk tasted like Robitussin, but I developed a taste for it. I'm sure it added 10lbs to my gut and I'll probably go though withdrawal when I kick daily caffiene dose. Poison I say.
Precisely. Like Death Cigarettes.