It rubs the lotion on its skin or else it gets the hose again!
Speaking of Mr. Gumm, a few years back, I had just given my daughter a bath when I blurted out, in a perfect imitation of Ted Levine, "She puts the lotion on the baby or else she gets the hose, yes she does..."
Not realizing, of course, that I'd been overheard by my inlaws. They treated me REALLY strange for the rest of the day, they sure did.
Of course, recently, I've gotten my daughter to say, "RedRum!" For some reason, my side of the family is considered a bunch of southern weirdos...