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BBC has much stuff on this:

Sony unveils net service for PS3

Including:

A custom built version of the Opera browser is included in the PlayStation 3 for using the net.

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AND

In a bid to show off the high-definition abilities of the PS3 Sony said that the first 500,000 consoles sold in North America will include a free copy of the Talladega Nights: The Ballad of Ricky Bobby comedy that stars Will Ferrell.