Now you're starting to show your ignorance, since Microsoft doesn't setup automatic updates by default, it is simply offered to the user, who must accept them at initial system config.
It is not their choice if they don't know what, if anything, to change.
If most users were as outraged as you seem to be they could easily change, Apple runs commercials all day every day and is still stuck down at 5%.
However, you can sit there, smug in your lame-ss attitude, happy you know how to care for yourself.
Actually I would recommend all users accept the upgrade, it increases security and breaks little for the home user. The point is it isn't being forced, as you seem intent to insist, so even though it is recommended by anyone who knows anything about security, it is still an option.
Look, it is the default upon installing. They need to go back and undo it to try this automatic download and they can't do that if they don't know about it.
Get over yourself.