The lighting is much brighter in a showroom than in your home, and bright lighting favors LCDs.
To truly compare, shop in a store with a darkened room full of TVs.
Since the old thread we were on last week I am still leaning towards the 65in Magnovox LPD even though our area Charter cable does not have HDTV.
It has it in the workings. I could go temp dish for the 65in and switch back to cable when it come out with HDTV.
BTW we watch in tv in a dark room since I tend to fall asleep and other still watch and so I did just that was to go to a dark showroom and look at tv from all angles and distances.
Err...no. I've got an LCD monitor on one of my puters, and while it's gorgeous under ANY conditions, it shows to its best effect when the room is dark. Of course, it's also tweaked to hell and back, both on the monitor and on the machine, but hands down it's the best monitor I've ever used...and I used to hate LCDs until I got this as a gift.
As remarkable as this sounds, LCD doesn't always equal washed out crap. I lowered brightness and gamma slightly, raised contrast a little, and it has a fine rich black where it should.