The market's flooded with that...especially where I am.
We single wimmens need a little eye candy, too.
I imagine it will sell quite well. Houston puts out a Houston Firefighters calendar every year around Halloween replete with gorgeous hunks of firefighting men. Those things fly off the shelves and are always sold out before Thanksgivng.
They always made a nice adornment on my office wall. ;-)
I hear ya about the sexy firemen...whilst in NYC for the summer, I stayed at a place where I had a "hottie" fireman for a roommate. Well, I came home one afternoon and thinking I had the place to myself, proceeded to pinch a big ol' mean honking steamer (er, um, in other words grow an ugly brown tail). As I was about to exit the loo, I heard said hottie getting home. I was mortified and tried to spray the shit out of it, pun intended, but there is no disguising something of Hindenburg proportions...Sexy, huh?