I hadn't heard about it till today. Looks interesting, and judging by the way it was picked up and distributed, it looks like it's got a punch.
I have been reading about it for a few weeks now and just waiting for a movie I can take my family to--this is it. Going to a movie is a rare event for my family--typically once a year because of the trash marketers. WE have never had cable TV either for the same reason.