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Still, NASCAR remains highly popular. It still gets sizable television numbers that all but the NFL would kill for. The circuit is still awash in sponsorship and endorsement money and continues to attract the best drivers from other racing leagues.

Most importantly, it still is exponentially bigger than it was a decade ago, when it experienced a monumental surge in popularity. In no way is it a business in trouble.

But in terms of sustained growth, the television numbers at least suggest that the boom period is over.

Bottom line - NASCAR is as popular as it ever was, and 10 times more popular than it used to be, without selling out to the PC gods.