The thing is that many television viewers loathe commercials because they're frequently insulting and obnoxious. If Madison Avenue would grasp that and reform their tactics, they would find an audience more willing to absorb their pitch more willingly. It appears that their intention, though, is to cook up techological processes to counter prior technology which made them extraneous in some respects.
some ads are pretty good these days. I loved that Gap commercial that made a new hit out of the old "jump jive and wail" song. I used to run into the room to watch that!
I actually really like commercial breaks, they give you a chance to get up and leave the room for a minute or three, very handy for cooking, cleaning, etc.