I dunno, all that tells me is he had the coin to spend. He dropped it at a commercial house which came up with a bunch of commercials, and his people picked one. I don't think that says a thing about him making the effort, or how he would act in office, and it doesn't seem a particularly good way to pick a candidate.
Collins SPENT money for the commercial. What did McBride do? As far as I can see, NADA. I have to go with a candidate who I can see will make an EFFORT in the general election.