Don't underestimate effort. In high school we had a guy run for student body president. A completely meaningless job. Except it does teach kids a bit about politics. Okay, so this guy had lots of qualifications but he NEVER asked for our vote. He considered it demeaning. Meanwhile the "shallow" guy won because he actually asked for our vote even though it was for an utterly meaningless post. Oh, and the loser went into a deep depression. The guy couldn't figure out why he lost. DUhhhhh!!!
We all have the right to our own basis for picking someone to vote for, but I don't see how this is any evidence of someone who'd be good in the job. One of his staff picked a production house, and then picked the ad. OK, you could say he's good at picking staffers but when we use that as a basis for a vote we're really getting far from the abilities one needs to work in congress.