I know what you mean.
This town lives on tourists, obviously. But when I heard the $$ figure that they had estimated from the Cup weekend..."wow" didn't cut it.
The city just voted to approve spending $500,000 on road improvements so we could host the Champ Cars on a road circuit. Estimated return on investment for the local economy - $72,000,000.00
And that ain't squat compared to the Nascar weekend.
ROI in Bristol is in the higher millions. Which allows massive income from our outrageous 10% sales tax. But, keeps state income tax as a non starter.