It sure is a nice looking player, but the major problem for SanDisk, Microsoft, Creative, or anyone else who seriously wants to take on Apple and the iPod is the issue of iTunes. As has been noted many times here and elsewhere, a lot of people now have a lot of money invested in iTunes songs with Apple's proprietary codec. Very few people are going to surrender that big investment and switch players. And, it will only get worse when movies are downloaded through iTunes. Someone needs to figure this out!
Done. Hymn.
And when one has weened oneself from iTunes dependency, one can go to All of MP3.com for pennies per song...legally.