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What is really hurting Creative is that so many computer now have built in sound that is as good or better than most people need.
Their isn't much need for the normal person to buy a Creative sound card anymore.
And so Microsoft prepared the Zune, and the first victim was Creative.
Couldn't happen to a crappier company.
1. You need the finicky iTunes software to copy music/audio files to the iPod.
2. Some of the controls on the iPod Nano can be confusing to users.
3. You can't change the battery on the iPod, so if the battery charge runs down you're out of luck.
4. iPod Nanos are notorious for being easily scratched and that's why many retailers throw in a protective cover for free.
5. iPod Nano's aren't cheap--even the 1 GB model costs US$150 at most retailers.
That's why I got a Creative Zen Nano Plus 512 MB instead for US$40. The Zen Nano Plus is physically very small, uses easily-replaceable AAA batteries, and works closely with Windows Explorer and Windows Media Player 10 to copy files to the player.