For anyone else in the world this would be a good thing. For an NCAA athlete, it's a BIG violation of the rules. The team can lose scholarships, bowl appearances, tv revenue... all sorts of good things.
And the beauty of the NCAA is that it's a "volunteer" organization that can pick and choose how it wants to enforce the rules. Typically teams in the South and Southwest get punished MUCH more severely for the same violation than would a team from the Northeast.
Isn't THAT the truth!!!