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Mixtapes Mix In the Marketing That Fuels the Hip-Hop Industry
New York Times ^ | July 20, 2006 | By KELEFA SANNEH

Posted on 07/21/2006 11:37:19 AM PDT by weegee

The back cover of “Southern Smoke 27” also says something about the current status of mixtapes. It’s chock-a-block with corporate logos: BET, MTV and Geffen Records (Field Mob’s label) are all represented, and there are advertisements for DJ Smallz’s syndicated radio shows (on both satellite — Sirius — and terrestrial radio).

“Southern Smoke 27” is a corporate-sponsored CD, even though you can’t legally buy it, which means that it’s probably also an endangered species; the era of major-label bootlegs can’t last forever. But then, mixtapes aren’t supposed to last forever. Like magazines, which they resemble in both price and energy, mixtapes are intended to be perishable. (Although the best ones, like the best magazine issues, hold up well.)

(Excerpt) Read more at nytimes.com ...


TOPICS: Music/Entertainment
KEYWORDS: bigmedia; bootlegs; corruption; culturewar; doublestandard; mixtapes; musicindustry; riaa

1 posted on 07/21/2006 11:37:22 AM PDT by weegee
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To: weegee

weegee, are you bored today?


2 posted on 07/21/2006 11:43:09 AM PDT by Froufrou
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To: Froufrou

Somewhat, but I do find this excerpt to be relevant.

The industry bemoans the lack of sales (while making the bulk of their revenue from old recordings that should've lapsed into the public domain decades ago).

They gripe about how hometaping and downloading are killing the industry.

Here are people who for more than 20 years have been altering the works (and there have been FR threads lambasting those who alter movies by removing some language and other content) and although admitly illegal in this context, the record companies (major companies) are looking the other way.

20 years ago, they merely looked the other way. Now they partner with the bootleg producers and violate signed contracts to do so.


3 posted on 07/21/2006 11:55:21 AM PDT by weegee (Call Ted Kennedy's office and tell them you would've called 10 hours ago but couldn't get to a phone)
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To: weegee

Good point. I recall that Motown had problems with not paying residuals, IIRC.


4 posted on 07/21/2006 12:08:56 PM PDT by Froufrou
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