Little did you know what a downward spiral it sparked. LOL
Funny, but the best selling beer at the little microbrew tavern in my hood is PABST.
Oh, it started long before that.
I acquired a taste for PBR in Oklahoma in the early eighties - Oklahoma carries both 3.2 beer and regular beer. Due to a spat with state regulators, the majors pulled out their "normal" beer, leaving smaller brands available for sale. Drank a lot of PBR and Little Kings back then - I'd rather drink water than 3.2 beer.